echooo is a brainwave that brings the fad for vintage, retro, individual flair and unique dress style to the virtual mass market in Krakow. The clothing shop caters to both men and women who seek an unpretentious, original solution to the dreadfully unoriginal, copycat style of modern shopping centres and chain stores. Here you have the opportunity to create and play around with your own personal image, digging through carefully-selected resources of vintage, retro and old-school items unearthed from second-hand collections.